At Media Monitors we are passionate about media and helping organisations navigate the changing media landscape. Our team of media experts and consultants develop insightful industry white papers to help you stay a step ahead.
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Media analysis is widely used, but is often subjective and lacking research rigour. This paper, by an expert in media content analysis, explains Best Practice approaches and methods for analysing media coverage quantitatively and qualitatively with objectivity and reliability.
Media Analysis: Best Practice Approaches & Methods (259kb)
This paper is Chapter 18 from Jim Macnamara’s Public Relations Handbook, reviewed by The Measurement Standard in the US as “one of the most comprehensive guides to measurement ever written”. It reviews extensive research in relation to measuring PR and explains in detail a range of Best Practice approaches and methods.
How to Measure PR: A Comprehensive Guide - White Paper (722kb)
Asia Media Monitors analysed the coverage of nine leading business brands and three prominent figures over ten days (1–10 October 2010) to provide a measurement of the difference between news website coverage and newspaper coverage in Malaysia and Singapore, primarily in the areas of commercial and political news. The results proved interesting
A report on print and online content in Malaysia and Singapore’s metropolitan media (321kb)
Social media are described as “the 21st century media revolution.”
Social media is increasingly discussed as well as continuing to impact brands, product sales and reputations. Today, organisations need to monitor and analyse social media. This paper explains how to be on top of social media relevant to your interests.
Social Media Monitoring and Analysis - White Paper (328kb)
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The First Asia Pacific PR Summit on Measurement, organised by AMEC with Sentia Media as the exclu ...
