Research from the International Association for Measurement and Evaluation of Communication (AMEC) has confirmed what we have already seen across the Asia-Pacific region, that the increasing importance of media measurement continues to be recognised across the corporate and government sectors, even in economies where the recovery has been slower than in our region.
The report states that “AMEC members reported industry growth of 14% in year 2009/10 compared with 2% in the previous 12 months period.” These figures show that companies across the globe are recognising that comprehensive and effective measurement of their media engagement is more essential than ever, ensuring limited marketing and communications resources are used to greatest effect and lessons about engaging with all forms of media are learnt quickly.
Full details of the report can be found here.