Measurement: Impact, trends and developments

Maintaining relevant metrics for business in conjunction with developments in communications, technology and consumer behaviour.

  • Pages:
  • 1
  • | 2
  • | 3
  • | 4
  • | 5

AMEC’s 1st APAC PR Summit on Measurement

  • Posted by: Hilary Chiu
  • Posted in: Measurement: Impact, trends and developments
  • When: 05.03.2012 at 11:15 AM
  • Viewed: 519

The First Asia Pacific PR Summit on Measurement, organised by AMEC with Sentia Media as the exclusive National Partner, was held on 29 February - 1 March 2012.

The Apple of My ‘i’

  • Posted by: Jonathan Ngin
  • Posted in: Measurement: Impact, trends and developments
  • When: 17.10.2011 at 3:45 PM
  • Viewed: 132

A day after the unveiling of the latest iPhone 4S, the shocking news of Steve Jobs’ passing swept across the World Wide Web. How did Jobs’ passing impact on publicity for the iPhone 4S?

What’s the Australian obsession with Twitter?

  • Posted by: Callum Feasby, Brandtology
  • Posted in: Measurement: Impact, trends and developments
  • When: 16.10.2011 at 10:00 AM
  • Viewed: 73

Learn more about the evolution of Social Media Metrics since Brandtology began.

Global coalition to establish standardised international social media measurement

  • Posted by: John Croll
  • Posted in: Measurement: Impact, trends and developments
  • When: 05.10.2011 at 9:00 AM
  • Viewed: 102

The International Association for Measurement and Evaluation of Communication (AMEC) and two other leading industry bodies form global coalition to standardise international social media measurem ...

Overview of the Regional Media Impact on the Wenzhou Rail Incident

  • Posted by: Hilary Chiu
  • Posted in: Measurement: Impact, trends and developments
  • When: 10.08.2011 at 12:30 PM
  • Viewed: 324

The presence of media in Asia has evolved in the past 10 years, including changing the landscape of the region's business, politics and community matters.