Global Connections

Media Industry / Trends / Ideas / Reflections and Predictions

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The Media Revolution - It’s about diversity, not just convergence

Posted by: John Chalmers
Posted in: Global Connections
When: 27.02.2012 at 2:00 PM
Viewed: 57

Today people get news and information in a bewildering array of formats and styles with an explosion of new communcations platforms combined with older formats that still command significant audie ...

Sentia Media - a new name for media intelligence

Posted by: John Croll
Posted in: Global Connections
When: 07.02.2012 at 9:00 AM
Viewed: 136

Sentia Media - a newer name for a better, bolder business and Asia pacific's leading media intelligence company

Outbreaks of sentimentitis – riding the social media tiger

Posted by: Nav Dhami
Posted in: Global Connections
When: 01.12.2011 at 11:00 AM
Viewed: 111

Even though we live in a world full of exciting changes, we're faced with research that hinders development instead of pushing it forward.

Grief Marketing for Posthumous Success

Posted by: Xiao Jia, Ng
Posted in: Global Connections
When: 14.10.2011 at 2:00 PM
Viewed: 140

What is it that compels us to part with hard-earned currency upon the death of a celebrity we only know from afar? In one word, it is ‘influence’ – more aptly, media influence.